Corporate Services, Inc.
208 Kishwaukee St. · Rockford, IL 61104
(p) (815) 962-8367 · (f) (815) 962-0940

FTC To Update Online Advertising Guides


The Federal Trade Commission (FTC) announced that it will update the online advertising guidelines to address social media, mobile devices, and other evolutions in the last 11 years.

With the dramatic changes in the technological landscape since 2000, the FTC feels it is time to update the advertising guidelines that lose their relevance with the dawn of each new technology. For instance, marketers were required to disclose material information in a legible font. These rules applied to Web site ads and pop-up banners. At the time was no Facebook, Twitter, or Foursquare. Changes and restrictions like Twitter's 140-character limit make it tricky if not impossible to adhere to the disclosure rule.

While one side of the argument states that the old rules just no longer apply, others view that the heart of the guidelines remain; it should be made relatively obvious to consumers that what they are viewing exists because the entity displaying it received money to do so.

Want to know more? Read the full article by Wendy Davis at MediaPost

More News from Corporate Services, Inc.

Ex-DOL Administrator Warns About New OT Rule: 'Don't Throw Away Your Old Pay Plans'

While the majority of industry experts expect the Department of Labor (DOL) to create a new overtime rule that sets the salary threshold somewhere in the $33K ballpark, there is at least one person who sees a scenario where employers will have to comply with the originally proposed $47K threshold. And there is good reason to take what she says very seriously.more

A Blueprint to Providing an Employee With a Religious Accommodation

On March 9, 2018, the U.S. Court of Appeals for the 11th Circuit (Florida, et al) decided a case for a Seventh Day Adventist who made claims against his employer for religious discrimination, failure to accommodate religious practices, and retaliation under Title VII of the Civil Rights Act of 1964 (Title VII).more

What's Keeping HR Up?

In Human Resource Executive's 2018 What's Keeping HR Up at Night survey, retaining key talent in a recovering economy and attracting a diverse workforce are growing concerns.more